Vercel Speed Insights No Longer Disappears When You Upgrade

Vercel Speed Insights now gives every plan a free, real-user performance overview for any number of projects, and the paid tier that used to be the only way to keep it past Hobby has a new name: Speed Insights Plus (Vercel changelog, August 25, 2026).

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What changed

The free tier used to have a catch built into the upgrade path. Speed Insights was free, but only for a single project on the Hobby plan; moving to Pro dropped that access entirely unless the team paid for the add-on. A project’s performance graph could vanish the same day a team paid Vercel more money, which is a strange thing for a monitoring product to do to its users.

That catch is gone. The free tier now applies on every plan, for any number of projects, and carries 10,000 events per team every 30 days. It also travels with the team across plan changes instead of resetting at the upgrade wall (Vercel changelog, August 25, 2026).

The paid product didn’t disappear, it got renamed. Speed Insights Plus is the same capability that used to just be “Speed Insights” before this change, now with a name that separates it from the new free layer: slow-route diagnosis, detailed breakdowns of where a page loses time, and historical data instead of a rolling window. Existing paying customers keep their price and capabilities unchanged, only the label moved. Speed Insights Plus runs $10 per project per month for 10,000 events, then $0.65 per additional 10,000 (Vercel changelog, August 25, 2026).

Our take

Pricing changes that remove friction instead of adding it are rare enough to notice. The old structure taxed the exact moment a team outgrew Hobby. You’d pay more for compute and bandwidth and lose your performance dashboard in the same breath, unless you opened your wallet a second time for the add-on. That’s the kind of hidden cost that shows up in “why is my Vercel bill higher than I expected” threads, not because the core Pro pricing is unreasonable, but because a monitoring tool quietly became a second toll booth.

Splitting the product into a no-strings free tier and a clearly-named Plus tier is a cleaner shape: free gets you a real-user overview, Plus gets you the diagnostics that justify a line item. It also means more teams will actually look at their Speed Insights numbers, since nobody has to solve a pricing puzzle first just to see them.

Key Takeaways

• Speed Insights’ free tier now covers every Vercel plan and any number of projects, up from a single Hobby project, with 10,000 events per team every 30 days.
• The paid product is renamed Speed Insights Plus; existing paying customers keep the same price and capabilities.
• Speed Insights Plus costs $10 per project per month for 10,000 events, then $0.65 per additional 10,000.
• The change closes a gap where upgrading from Hobby to Pro used to cost a team its performance dashboard unless it paid separately for the add-on.